Michelle Allman-Esdaille is the proud founder and co-owner of The Hook & Company, a Toronto based referral and resource support system created specifically for musicians and music artists. Her goal has been to systematically connect service providers and resources in the music industry directly to music artists from anywhere in the world and has been doing so over the last 6 years. As an alumni of the Canada's Music Incubator's Artist Manager Program, she brings a wealth of industry and management knowledge, experience and organizational skills. She has had the privilege of working with 5x JUNO nominated singer-songwriter, Ammoye, the City of Orillia, curated a 21-day tour of Europe and so much more. Additionally The HOOK offers artist management-on-demand, consulting, career planning, grant writing/coaching and industry workshops.
Extending her skillset, Michelle is also now the only recorded black female to own and operate her own sync agency in Canada under the business name The HOOK Sync Group. Being privy to race and gender biases within the music industry, it is important for Michelle to create a space that is built specifically for underrepresented artists that fall in the BIPOC, LGBTQ+ and recognized as female community.
To add to the list, Michelle is a Reiki practitioner and author of a collaborative anthology book entitled "You Have So Much Potential - Inspiring Generation Healing & Transformation" with 29 other doctors and practitioners.