A publicist, radio show producer and founder of The Crown Project, Loreena is a  multi-hyphenate professional, a behind-the-scenes ingredient amplifying the voice of brands and businesses, while empowering the next generation along the way. 

Bridging the gap between her storytelling expertise and her love of music, a chance opportunity led to co-creating, co-producing, and co-hosting ‘The Morning Detour’, a morning show on radio station CKUT 90.3 FM. As co-producer, Loreena has secured interviews with a number of guests, including American technology entrepreneur, inventor and telecommunications founder, Freddie Figgers, playwright and writer, Trey Anthony, sex educator, YouTube personality, and author, Shan Boodram, actor, Benz Antoine, and the Honourable Jean-Augustin.

Loreena’s journey has since evolved, leading her to a role as Communications and Social Media Coordinator for Canadian Music Week, where she seamlessly blends creativity and strategy to amplify the event’s impact. Building on her passion for storytelling and connection, she also launched Total R&B, a podcast dedicated to spotlighting North American artists and their musical journeys. Through Total R&B, Loreena has had the privilege of interviewing a diverse lineup of talent, including Aqyila, Rhyan Douglas, Aiza, Adrian Marcel, Alicia Creti, and more.

Now embarking on an exciting new chapter with the launch of her own PR agency, Loreena PR, dedicated to supporting R&B artists in elevating their careers. Loreena PR specializes in crafting targeted PR strategies, including media outreach, album rollout campaigns, and press releases, tailored to the unique needs of each artist. By leveraging her industry connections, Loreena is committed to helping clients achieve maximum visibility through personalized campaigns, sponsorships, and product placements, ensuring their stories and music resonate with audiences worldwide.