Michelle Allman-Esdaille is a visionary leader at the forefront of the music industry, spearheading initiatives that transform how artists and music professionals connect, grow, and thrive. As the CEO and Founder of The HOOK & Company, she has created a dynamic online marketplace where artist managers and industry professionals can connect directly with artists and music creators to support a wide range of projects, from business development to creative growth. The platform not only helps artists but also provides visibility to the industry’s game-changers, building a pipeline of work for freelancers to live sustainably while fostering artist success. The newest version of the marketplace is set to re-open March 2025. The HOOK & Company is the parent company to Sustainable Creative Living and The HOOK Sync Group. The HOOK Sync Group, the first Black female-owned sync agency in Canada, specializes in sync placements and sync licensing, working to ensure that diverse voices are represented across the entertainment landscape. Under Michelle’s leadership, the company has secured placements on major platforms such as BET+, HGTV, TLC, VH1, Bravo, and CNN, showcasing her commitment to elevating underrepresented talent in the BIPOC, LGBTQ+, and recognized-as-female communities. Under Sustainable Creative Living, Michelle leads an education platform that offers application-based courses tailored for career advancement in sync music production, songwriting, and composing for TV, film, commercials, and games. These courses include the flagship Sync Music Production Accelerator, export-readiness training, ethical AI music production courses, and The Singing Speaker program, which trains artists to infuse their music into keynote speaking engagements. As a consultant, Reiki practitioner, and co-author of "You Have So Much Potential – Inspiring Generational Healing & Transformation," Michelle’s multifaceted work reflects her deep commitment to holistic success, mental health advocacy, and empowerment for underrepresented communities in the music industry.

Danica Bansie is a Canadian music supervisor at PIRATE SOUND, a full-service audio house based in Toronto. With over a decade of music industry experience, Danica is a former music photographer, writer, and marketer. With a foundation in media and communications, and English Literature, Danica brings her love of culture and storytelling to all of the projects she works on, whether that be commercial work, film, or TV. Exceeding the scope of music supervision, Danica is passionate about the sweet spot where underground, DIY music meets the music business at large; her goal is to champion the indie, underrepresented musician in any way she can. Danica is a proud juror for the Polaris Music Prize, and a member of the Guild of Music Supervisors Canada.

Jinting Zhao is a producer, engineer, songwriter, and passionate advocate for equity in the music industry. Through her work as the founder of SHE-Q Audio, she champions professional development and gender equity in music production and audio engineering, creating opportunities for women and gender-diverse producers from across Canada. A 2024 Keychange EU Innovator and 2024 Women in the Studio alum, Jinting is a frequent speaker on production and engineering topics, including at MixNik Atlanta, Reeperbahn Festival, and universities across North America.

Indonesian-born producer, composer and instrumentalist Jeia (pronounced: JAY-uh) is a passionate force creating vast soundscapes across all genres and timelines.

Currently splitting time between Los Angeles and Toronto, Jeia's recent credits and collaborations includes Bryson Tiller, chriseanrock, Curren$y, Beenie Man, KALLITECHNIS, Destin Conrad, Saint Harison, and more.

Formerly a drummer, guitar player, and touring DJ, her musical versatility in sound design and composition can be prominently heard from her productions to her sample packs distributed through Kingsway Music Library and Splice.

Recently signed to 3020 Management based in Los Angeles led by Grammy-winning songwriter Tayla Parx, Jeia marks a new chapter in her career as she continues to consistently deliver captivating work while doing her part in shaping the sound of our generation and beyond.

More about Jeia: http://thisisjeia.com

Listen to songs produced by Jeia: http://bit.ly/prodbyJeia

Connect with Jeia on Youtube and Instagram: @thisisjeia

Andrea England is fully immersed in both the creative and business sides of the music industry.  She is the Associate Director of Publisher Engagement and Strategy at the Canadian Musical Reproduction Rights Agency, a SoundExchange company, where she brings a unique and holistic perspective - as a creator, educator, and music business analyst - to support CMRRA’s publisher and self-published songwriter clients; a member of the Board of Directors of the Songwriters Association of Canada; and an active member of both the Canadian and American Recording Academies, and many national and international music industry/music publishing associations, including the CCMA.

Andrea is also an award-winning songwriter landing cuts / cowrites with a wide variety of artists, from CCMA Award winners, Meghan Patrick and Don Amero, to international Popstar/Pussycat Doll, Nicole Scherzinger (for which Andrea received a UK Gold Record); the founder, curator, and host of critically-acclaimed songwriter series, Four Chords & the Truth (now at TD Music Hall within Toronto's Massey Hall / AMC complex); and an artist who has released three albums (most recently, Evidence of Love, produced by JUNO Award-winning recording engineer / producer Hill Kourkoutis).

Bonnie Fedrau is an accomplished music industry veteran, working in multiple areas of the music industry for over 25 years:  artist development, publishing, artist management, retail, and DJing.  As a music scout (A&R), for Warner Music, EMI, and Jive Records, Fedrau signings included Sarah Harmer, Kos, Sky, and Three Days Grace.  

Fedrau then helped build EBA Inc, one of the first companies to provide the services of a business affairs department for small-to-medium music companies and artist entrepreneurs that were too small to have a business affairs department of their own. Company services include royalty and copyright administration, grant writing, and music contracts. 

Now at ACTRA RACS Fedrau continues her long-standing support for artists & musicians, in the membership services department.  ACTRA RACS collect neighboring rights royalties world-wide, representing tens of thousands of recording artists across all genres and distributing over $150 million to artists and session musicians around the world.

As VP of Royalty Collections at SOCAN, Kit Wheeler ensures music creators and publishers receive the royalties they’ve earned. Her leadership in licensing both traditional broadcasters and digital platforms, and leading the distribution team has given her a deep understanding of how royalties flow from performance to payout. Her time at SOCAN reflects her commitment to supporting music creators maximize their income.

Sarah Falzon (she/her) is an associate at Taylor Oballa Murray Leyland LLP. She currently practices in the areas of music and entertainment law, primarily working with and representing talent and music services companies navigating through varying stages of their careers and businesses. Sarah is a graduate of McMaster University (Hons. B.Sc. in Mathematics & Statistics) and Osgoode Hall Law School (J.D.). During her time at Osgoode, Sarah was a case-worker with the Innocence Project and Innocence Canada (formerly AIDWYC). Sarah is a contributing author to Canadian Musician magazine, a former member of the Music Den advisory committee at Toronto Metropolitan University, and has been a guest speaker for various events and organizations, including Canadian Music Week, Canada’s Music Incubator, Honey Jam, Law in Action Within Schools, and Toronto Metropolitan University. Sarah is a musician herself, and has been playing the violin for over 30 years.

Annesta Duodu is a Toronto-based lawyer who is both Associate Counsel to Music Canada, the trade association representing Canada’s major record labels, and CONNECT Music Licensing, a copyright collective that licenses the majority of sound recordings and music videos produced and distributed in Canada. Having studied music from a young age, she is passionate about the arts and the intersection of intellectual property and creative industries. Through her work, she advocates for a healthy and vibrant Canadian music ecosystem and negotiates licensing agreements on behalf of rightsholders, ensuring that they are compensated for the use of their music.

Laurie Lee Boutet, founder of Toronto’s Wednesday Management, leads a roster including The Beaches, pop artist Alex Porat, producer Connor Seidel, and UK drum & bass artist Venbee.

Wednesday Management has achieved significant success in recent years, including The Beaches’ chart-topping single Blame Brett, a sold-out global tour (70,000+ tickets), and Venbee’s Brit-nominated hit Messy In Heaven, which went double platinum in the UK. Laurie was named 2024 Manager of the Year by Billboard Canada’s Women In Music and Canada Music Week, and featured in Billboard Canada’s inaugural Power Players list.

Sara Martin (She/They) is an audio engineer, journalist, and arts worker based in Kjipuktuk. Joining the board of Women in Music Canada in 2023, Sara directs her effort towards advocating for trans rights as an essential part of equitable access to the arts. She began writing about music for a local publication in high school. This led her to pursuing a Bachelors of Journalism (Honours) with a Minor in Music from the University of King’s College, graduating in 2022.

Anne-Marie attended Harris Institute majoring in production/engineering and was hired by Warner/Chappell Music Publishing in 1992 as the A&R Coordinator. She was promoted to Creative Manager two years later and signed various songwriters including Glenn Lewis, Kardinal Offishall, Jully Black & Saukrates to the company.

From 2010-2015, Anne-Marie was the Associate Producer at Clear Lake Historical Productions and worked on two documentaries entitled ‘Jews and Baseball: An American Love Story’ & ‘AKA Doc Pomus’.
She currently teaches four courses for the Artist Management program at Harris Institute and two courses for Seneca College’s Independent Professional Songwriter program and Independent Music Producer Program.

Anne-Marie owns Lonestar Music Services, which provides business support to various clients including Polaris Music Prize Inc., NXNE, USS, and Iskwé, and has held positions both on the Ontario Media Development Corporation (OMDC) Board of Directors and the Canadian Independent Recording and Production Association Board (CIRPA).

Catherine Harrison, M.Psych., P.C.C., is a Canadian musician, mental health at work consultant, leadership expert, author, certified executive coach, scholar and advocate for inclusive and equitable well-being. Catherine aims to improve our collective mental health literacy and social fitness through education, reducing stigma, and facilitating open, courageous conversations.She is currently leading the first-ever Canadian national study (Soundcheck) to quantify and more fully understand the unique mental health challenges faced by all members of the industry.  Catherine is a trusted advisor to several national and international non-profit music organizations and is president of Revelios, helping cross-sector organizations create, integrate, measure and sustain meaningful human-centred leadership strategies, including psychological safety.

Kinnie Starr has been blazing her own influential trail since 1996. She was nominated for a Juno in 2004 as Best New Artist. She is acknowledged as one of British Columbia’s Most Interesting People by the Royal British Museum of Victoria, BC (2008) and earned a Juno Award as a producer on Digging Roots’ album, We Are (2010). 

Starr is the published author and illustrator of How I Learned to Run, House Of Parlance (2008) and is recognized as a Pioneer in Canadian Hip Hop by Manifesto Hip Hop Summit, Toronto (2011). She co-wrote, conceived of, and executive produced the feature film, Play Your Gender (2016), and has 8 studio albums under her belt. 

Catharine Saxberg is Vice President, International Relations for SOCAN,  responsible for leading SOCAN’s International team to maximise member royalties from partner performing rights organizations and managing SOCAN’s presence and role round the world.

Prior to joining SOCAN eleven years ago, Catharine has had a long career of leadership in music and radio, including as Executive Director of the Canadian Music Publishers Association (CMPA, now Music Publishers Canada), Executive Director of the Radio Starmaker Fund, and Director of Marketing, Canadian Broadcast Sales. Catharine has also served in a variety of other industry leadership roles, including two terms on the Board of Directors of the International Confederation of Music Publishers, two terms as Co-chair of ICMP’s pop bureau, Co-chair of Canadian Music Week, director with the Canadian Songwriters Hall of Fame, a member of the Cultural Human Resources Council, and as a member of the National Advisory Board of FACTOR. She is currently the Chair of the international Music Repertoire Group, a committee of CISAC, the international body representing creative collective rights management.

Catharine is the co-founder of the Unison Fund, a not for profit organization dedicated to supporting the music industry in times of crisis. As co-founder, she served as a board member, board chair and chair of the Allocations committee for the first ten years of the organisation’s existence. In addition, she has served on boards of community organisations providing services to those in need, and has co-sponsored a number of refugees to Canada.

She is ABD in History from York University, earned an Honors BA in French and History and a Masters in History from the University of Toronto, and has a BAA in Radio and Television Arts from Ryerson Polytechnical Institute (now Toronto Metropolitan University).

Dr. Angelina Yee is a trailblazing healthcare professional devoted to helping women transform midlife burnout into ageless vitality through her signature program, Ageless Alchemy. She received her medical degree from the University of Toronto with a specialization in Family and Hospitalist Medicine.  Dr. Yee subsequently expanded her expertise by earning a Fellowship in Integrative Medicine from the University of Arizona. She has further advanced her knowledge through training in Functional Medicine with the Institute for Functional Medicine (IFM) and hormone optimization with the American Academy of Anti-Aging Medicine (A4M), allowing her to provide a true science-backed integrative and holistic approach to women’s health.

Dr. Yee is passionate about inspiring women to embrace midlife as a catalyst for renewal and growth. She believes that vitality is not defined by age but by mindset, energy, and intentional living. Her mission is to empower women to feel radiant, resilient, and confident as they redefine aging on their own terms.

Dr. Yee champions the belief that every woman’s well-being matters because what she brings to the world is invaluable. With her guidance, women can reconnect with their authentic selves, rediscover purpose, and thrive with grace and vitality.

Elise Milani is an industry leader with over a decade of experience in the music business. She currently serves as the Head of Music Marketing at Monstercat, one of North America’s leading independent electronic music labels. She oversees an ambitious schedule of 300 releases annually, leading teams that work with global talent such as Alan Walker and Virtual Riot.

Before Monstercat, Elise served as Senior Artist & Operations Manager at 2+2 Management, where she managed and helped develop with award-winning Canadian artists like REZZ, Zeds Dead, and Keys N Krates.

Elise also chairs the Dance Recording of the Year committee for the JUNO Awards, celebrating and supporting exceptional Canadian talent.

Hallie Anderson is co-founder of Rareform, a boutique artist services company built for independent musicians. Rareform has worked with global artists such as Royel Otis, Julia Jacklin, L’Imperatrice, The Blaze, Windser, Genesis Owusu, among others to build custom direct marketing, digital, DSP, and release strategy campaigns that support long-term growth. Prior to co-founding Rareform with her business partner Jess Page, Hallie served as co-General Manager of Mom+Pop Music alongside Page working with artists such as Flume, Courtney Barnett and Tash Sultana. Anderson’s experience traverses all areas of the music business, from labels to live to management, having cut her teeth at AEG Northwest and Foundations Artist Management. A native of Seattle and a Fordham MBA, Anderson is an expert in comprehensive release strategy with a keen understanding of the symbiotic relationship between US and global music markets. Her scrappy approach and entrepreneurial spirit has helped support strategic development for GRAMMY-winning artists and emerging creators alike.

Her passion for storytelling and brand partnerships has led her to collaborate with major brands such as Nike, ASICS, Converse, and Bumble. She has also worked behind the scenes at OVO Fest, supporting some of the most sought-after artists in the world.

Beyond partnerships, Shantel has a background in public relations and journalism, where she has championed both rising stars and industry icons. With every project, she’s shaping the future of music—one artist, one story, and one unforgettable campaign at a time. 

Brooke Morgan is a Toronto-based “music suit,” for lack of a better term, wearing a number of hats in the industry. Brooke is part of the wonderful music distribution team at The Orchard acting as Senior Manager of Artist & Label Services. In this role she works with a wide range of clients such as Glassnote Records, Dine Alone Records, R&B artist Dylan Sinclair, and rising singer-songwriter Billianne. Brooke brings her previous experience as Label Director at Paper Bag Records to this role and to the development of the independent record label Wavy Haze Records. And to add one final music hat, Brooke has delved into the world of artist management, having previously worked with the acclaimed Canadian singer-songwriter Sarah Harmer and indie duo Ice Cream.

Tara Barnes is a passionate artist manager, marketer, and storyteller dedicated to amplifying diverse voices in music, film, television, and social media. As a queer settler-ally, she founded Thunderhaus, a management company focused on brand-building, digital marketing and representation. She manages breakout singer Tia Wood (nominated for WIM Artist of the Year) and a dynamic roster of Indigenous creators and artists.

With over a decade in marketing, Tara served as VP of Marketing for Indigenous-owned Manitobah Mukluks, helping build the brand into an industry leader. Her work encompassed all marketing, community-building, digital and retail, contributing to Manitobah’s recognition on the GROWTH 500 list of Canada’s fastest-growing companies for five consecutive years and its placement among Canada’s 150 Most Iconic Brands of all time. 

Guided by an education in fine arts and engineering, Tara brings a visual and digital-first approach to modern brand-building. She empowers artists and founders to shape their unique stories around their art, community and impact. She is dedicated to helping artists become entrepreneurs, equipping them with the teams, tools and strategies to build sustainable, long-term careers in the arts. Her contributions to business and media earned her a 40 Under 40 Award for excellence from the Ottawa Business Journal. 

Dreyuh is a dynamic and results-driven Senior Marketing Executive with over 10 years of experience in music business, specializing in marketing, brand development, and creative strategy. A proven leader with a track record of driving high-impact marketing initiatives that elevate artist visibility, increase audience engagement, and accelerate brand growth. Expert in developing and executing innovative, data-driven strategies across digital platforms, social media, and influencer partnerships. Highly skilled in leading cross-functional teams, managing high-profile releases, and optimizing campaigns to exceed organizational objectives.

Adept at forming strategic alliances with key industry stakeholders, including social platforms, influencers, and DSPs, to amplify brand presence and create meaningful fan connections. Known for providing visionary leadership, fostering a collaborative, solution-oriented team culture, and delivering results in fast-paced, high-pressure environments.

Dusty Kelly’s early experiences in the film and television industry shaped her into a tireless advocate for workers' rights and fair treatment. During her 20+ years at IATSE Local 891, she navigated the complexities of labour relations, developing a deep commitment to ensuring those behind the scenes received the respect and protection they deserved. As she took on increasingly pivotal roles, Dusty became known for her ability to turn every situation into an opportunity for improvement—constantly pushing to enhance working conditions, safety, and opportunities for all.

Now serving as the Executive Director of the Toronto Musicians’ Association, Dusty leads over 3,000 musicians in one of North America’s most vibrant cultural hubs. Her extensive background in labour relations informs her leadership as she advocates for fair wages, collective agreements, and the rights of Toronto’s musicians. Her personal connection to the challenges musicians face—the uncertainty of gigs, the demand for fair compensation, and the need for community support—fuels her commitment to creating a better future for her members.

Beyond her work with the TMA, Dusty’s influence spans the wider arts community. In 2023, she was elected to the International Executive Board of the American Federation of Musicians, where she continues to fight for the rights of artists on a broader stage. She served as a trustee on the IATSE 891 Health Benefits Plan and on several other boards, including the BC Lottery Corporation and Performing Arts Lodges Vancouver, always bringing her relentless drive for improvement and fairness to every role.

Dusty’s career is a testament to her belief in the power of collective action and her passion for making the creative industry more inclusive and supportive. Whether advocating for workers at the bargaining table or mentoring the next generation of industry professionals, she approaches every challenge with empathy, determination, and a vision for constant improvement. For Dusty, it’s never just about solving problems—it’s about leaving every situation better than she found it.

Aileen Crowley is a Partner at Lark42 and Co-President of Sureel AI. Aileen has a record of success developing new business models in the music industry. Which includes DigSin, a new model record label, and DigMark, the industry's first playlist promotion company. Crowley also established the first global streaming team at Universal Music Group. In 2025, as Co-President of Sureel AI, Aileen is focusing on AI attribution solutions for the music industry. Aileen has been recognized on the Billboard 40 under 40 list. And has spoken on industry panels internationally. Aileen’s breadth of experience from artist management to music startup to major label, positions her in a unique way to help artists and the industry adopt new ideas in an ever evolving business.

Robyn McMurdy is a Manager on the Account Management team at Wavo.me. She joined Wavo after graduating from Queen's University in 2021, initially as a Media Analyst. While at Wavo, she's had the pleasure of working on major releases across a wide variety of genres, including Jungkook's GOLDEN and KAROL G's Mañana Será Bonito (Bichota Season). Robyn got her start in music marketing while in undergrad at the campus radio station and continues to be a CanCon stan.

Julia Werneburg is legal counsel to the Society of Composers, Authors and Music Publishers of Canada (SOCAN). She has over a decade of experience as an intellectual property lawyer protecting creator rights. In that time, she has acted as in-house counsel to two national copyright collectives and in private practice at a leading international law firm.   

Sandra is an A&R Manager at Snafu Records based in Stockholm, Sweden. With a keen ear for emerging talent, she leverages AI driven insights to scout, fund, and develop the next generation of artists. Before transitioning into the music industry, Sandra spent five years in corporate banking and financial technology. Her background brings a unique perspective to artist development, blending financial acumen with creative vision.

Outside of her A&R role, Sandra is a DJ, giving her firsthand insight into the artist’s journey and the evolving soundscape of the industry. With a deep understanding of the business and musical aspects of the industry, she is dedicated to shaping the future of music. 

The Thoughtful Co.™ supports women in negotiating their compensation, and advises employers on improving gender equity in the workplace.

Jillian Climie, Co-Founder (she/her)
​
Jillian Climie, Co-Founder of The Thoughtful Co., has spent her career advising and leading teams in executive compensation and corporate governance, both as a consultant, and in-house at two global retailers. Most recently at Lululemon, she led the global equity compensation and executive compensation programs. After taking a pause, she realized she wanted more of three things in her professional life: thoroughness, passion and freedom. She Co-Founded The Thoughtful Co so she can leverage her niche experience to empower women to get paid what they deserve, and to build more inclusive workplaces.

Kathleen has always had a passion for live music, starting her career in Halifax NS, booking shows for Dalhousie University. Since then she has gained invaluable experience working at The Feldman Agency in Toronto ON for the last 8 years. Today as Agent and Managing Director, she works with notable acts like Allison Russell, Tom Morello, Devon Cole, The Blue Stone and many more. This year she signed several internationally acclaimed artists Hollow Coves, Lu Kala, and Alicia Moffet. While developing her roster, she is also the head of touring and festivals for the East Coast of Canada, as well as international Campus bookings.

As Managing Director at TFA, Kathleen works on internal staff development and hiring, focusing on coaching and bettering the administrative team. She is a contributing member of the management team TFA furthering the future success of the company.

Denise De’ion is a Juno Award-winning Producer, Artist, and Songwriter, crafting a genre-blending sound rooted in R&B, Soul, Pop, Caribbean, and Hip Hop — but truly, it’s a vibe of its own. She produced on Haviah Mighty’s Juno-winning album Stock Exchange (2022) and was selected for Bacardi’s Music Liberates Music campaign (2021), where she collaborated with Boi-1da to release the NFT single “Juice.” Her music has been featured in commercials for Bulleit Whiskey and TV shows like Ginny & Georgia and Kim’s Convenience.

Sharon Hinds is a seasoned thought leader with over a decade of experience across multiple industries - specializing in project management, organizational development, and philanthropy. Originally from Guyana, South America, Sharon’s global perspective has shaped her career with a steadfast belief in the power of diversity and collaboration.

Her impressive career highlights include being the first Black woman appointed to the Canadian Country Music Association (CCMA) board and launching operational teams for several niche broadcasting radio formats. 

Sharon’s leadership extends to her previous board roles with Women in Film and Television (WIFT+) and receiving recognition for 2024’s Women in Communications & Technology Leadership Trailblazer Award and 2020 Award Recipient as one of Canada’s Accomplished Black Women ( ABC) for Leadership in Community Philanthropy initiatives. 

Sharon has consistently demonstrated the ability to bridge cultural gaps fostering environments where diverse voices are not only heard but celebrated.

Sharon currently works at Rogers Sports & Media as a Revenue Operations Manager.

Mercedes Caxaj is the Artistic Co-Director for Sunfest-London Committee for Cross Cultural Arts, which presents thoughtful, innovative global arts programming in London, Ontario, and works collectively with national and international organizations.

In addition, Mercedes has served as a jury member and panellist for both national and international music meetings, conferences and major granting agencies where she discusses artistic programming, community program development, cultural advocacy and strategy, and prioritizing representation.

Mercedes serves as a board member of Tourism London (London, Canada), the Association for Performing Arts Professionals (APAP)(Washington, DC) and the Corporation of Massey Hall & Roy Thomson Hall (Toronto, Canada).

Adel Hattem is the CEO and Founder of DMusicMarketing, an agency that develops both non-latin and latin talent in the Latin American market. Based in Miami and across Latin America, DMM offers efficient, dynamic and all-encompassing solutions to its clients in order to overcome and conquer the intricacies of the region.

A bicultural marketing specialist with 25+ years of experience in the music industry, Adel Hattem held senior positions with industry giants before founding DMM in 2013. She worked as Marketing Director for Universal Music Mexico,

Vice President of Marketing for Latin America at EMI and Marketing Manager at BMG Entertainment. While working with the majors, Adel helped develop and set a footprint in the market for talent such as Arctic Monkeys, Placebo, Coldplay, Robbie Williams, David Guetta, Norah Jones, and Katy Perry, among others.

With DMM she now works with renowned labels like the Beggars Group, Domino Recordings, Ultra, and the Secretly Group, and has a diverse portfolio of artists such as Mitski, Björk, Laufey, Idles, Radiohead, Helado Negro, Ela Minus, The XX, Bon Iver, Interpol, Arca, Steve Aoki and Jungle among others. DMM has seen exponential growth in the last couple of years with a local team in Mexico, Brazil, Colombia, Uruguay, Argentina, Peru, Ecuador, and Miami.

Daniela Santamaria is a seasoned music executive and growth marketing strategist with over eight years of experience shaping the global music industry. With a career spanning the U.S., Latin America, and Spain, she has collaborated with top-tier companies such as Live Nation, Amuse, and WK Records, driving impactful strategies across digital marketing, brand partnerships, and artist development.

As the founder of Beyond Music, Daniela leads strategy-driven digital campaigns and high-impact alliances for independent record labels, artists, and music businesses. Her expertise lies in Direct-to-Fan strategies and strategic partnerships, pioneering innovative approaches that empower artists and brands to thrive in today’s fast-evolving music landscape.

Originally rooted in brand marketing, Daniela transitioned into the music industry to merge her passion for music with cutting-edge digital growth strategies. Today, she is a thought leader in music marketing and audience development, frequently sharing insights as a speaker and mentor at industry conferences. Her work is dedicated to driving innovation, fostering meaningful connections, and shaping the future of the music business.

Professional with over 18 years of experience in booking, national and international talent management, and mass entertainment, specifically in concerts and festivals within OCESA, the leading entertainment company in Mexico.
Experience in concert promotion in venues such as halls, theaters, auditoriums, arenas, and stadiums
with Latin American rock artists, as well as nationwide tours across Mexico.
Expertise in talent coordination, contracting, follow-up, promotional agreements, and logistical
development with managers and musicians for various festivals.

Current Festivals:

• Vive Latino México
• Tecate Pa´l Norte
• Pulso GNP
• Tecate Sonoro
• Vive Latino España
• Hera HSBC