Mary has spent the past 20+ years developing integrated marketing strategies and partnerships in music, culture and lifestyle, working with leading global brands, ad agencies and music properties. She has served as judge for the Canadian Marketing Association and advisor to the Centre of Social Innovation. Her experience in both the corporate and advertising world helped her develop a unique 360 view that sees the many opportunities for brands and organizations to align and collaborate to deliver real social impact.

Mary leads the Canadian Independent Music Association’s marketing efforts, helping create awareness and engagement around all the work CIMA does for both members and industry. She also develops strategic partnership programs that add value to the membership, advance CIMA’s business objectives, and create meaningful outcomes for partner allies.