Alex Patton is a Canadian concert promoter with over a decade of experience working with the top artists, festivals and organizations in the country. As a key player in the festival business, Patton has booked and promoted several major music festivals including Boots & Hearts, WayHome Music & Arts, OVO, NXNE Portlands, Wake Up Call and more. Patton has served as the Director, Music & Booking for IMG’s Global Music & Festivals Division, Concert Promoter for both Live Nation Canada and Fource Entertainment, and got her start as a Booking Coordinator for The Agency Group. In 2022, she joined the TD Toronto Jazz Festival team as the Director of Operations, Marketing & Strategy.