As Communications Director for the MMF Canada team, Larysa is determined to connect music managers and self-managed artists with the resources they need to build careers in the music industry. In 2018, she graduated from the Creative Communications Program at Red River College Polytechnic with a major in Advertising and Marketing Communications. She has worked on the marketing teams of various brands and agencies including Dooley PR, Brandish Agency, Botanical PaperWorks, and Portia Ella. As well as a freelance publicist, securing coverage from local and international outlets including Global News, CBC Radio, Winnipeg Free Press, Great Dark Wonder, UpToHear, and Americana UK. Aside from the marketing world, Larysa is also known as Lady of the Red, alternative/country-blues rock artist and producer. She's also a poet, illustrator, and former Artistic Director for Winnipeg Poetry Slam.