Sara Franczyk is the founder of ZYK, a music marketing agency based in Toronto that provides labels and independent artists with services in digital marketing, digital advertising, playlisting and CBC & Satellite Radio Promotion. Originally from Winnipeg, Sara began her music marketing career at Manitoba Music, supporting artists with marketing plan development. She then moved across the pond to Liverpool UK to attend the Liverpool Institute for Performing Arts, specializing in music management and digital marketing. One of Sara's greatest music moments was meeting Paul McCartney at her graduation! After gaining further work experience at UK artist management companies as well as Sony Music Canada, she made the full move to Toronto to work with Dale Speaking in radio promotion and digital marketing. Later on, Sara expanded her work in music promotion and founded ZYK Marketing. ZYK is now in its 5th year of business and works with artists and labels from around the world with the main aim of getting great music heard.