Noreen Hamid is a Creative Producer, Publicity Director, and Consultant with over 10 years of experience curating experiences and leading publicity campaigns for music artists, labels, international music award shows, TV series, films, and high-profile events. She also produces television series, music and entertainment news, and special events — from award shows and red carpets, to album release showcases and art exhibits, and everything in between.

After dedicated years with MuchMusic, MTV, E!, Toronto International Film Festival, eTalk, and much more, Noreen started her own boutique company, utilizing her passion and combined experiences in Production, PR, and Strategy, and prioritizing work with artists from marginalized communities.

An expert in Hip Hop, R&B, Afrobeats, and Pop music publicity, she works with several artists, labels, and projects internationally, including Megan Thee Stallion, Young Thug, Mary J. Blige, Gunna, Charlotte Cardin, LAVI$H, TOBi, Justin Nozuka, Ralph, Ruby Waters, IDMAN, Def Jam Recordings, RCA Records, Arista Records, 300 Entertainment, Live Nation, Soho House Global, Fool’s Gold, the Oscar-nominated documentary The Cave, and as a consultant on several upcoming series and artists in development. She won Innovator in the Music Industry in 2022 by Keychange, a UK-based organization run by PRS, and sits on the boards for Women In Music, and Soho House. Noreen's work touches Canada, US, UK, France, UAE, Ghana, Nigeria, India, and beyond.