Ashley is a dynamic entertainment, marketing, and communications professional with a passion for storytelling, cultivating relationships, events, and technology. With over 15 years of music industry experience, she is currently the Senior Director, Special Projects and Marketing at Strut Entertainment, a music, lifestyle, and entertainment agency.
Prior to joining Strut, Ashley oversaw marketing, communications and events for MusiCounts, the music education charity associated with the JUNO Awards. She has also held roles at record labels including Universal Music Canada and Cadence Music Group/ Fontana North), an artist management company, the music and content team at BlackBerry, and Luminato Festival. Additionally she previously taught entertainment digital marketing at the Harris Institute for the Arts in Toronto.
After being in Toronto for many years, Ashley is now based in British Columbia and currently serves on the executive of the Music BC Board of Directors. She has previously been a board member for the Country Music Association of Ontario and has served on numerous music industry juries. Ashley has collaborated with many artists, companies, and brands on projects and campaigns including Justin Bieber, Drake, Arkells, Amanda Marshall, Lights, Marianas Trench, City & Colour, Keshia Chante, Blue Rodeo, 604 Records, Spotify, Music Publishers Canada, Canadian Country Music Association, TD Bank Group, Aeroplan and more.
Outside of her professional life, you’ll often find Ashley at live shows, exploring Vancouver Island’s natural beauty, or traveling.