Patrice Whiffen is the Founder of Patrice Whiffen Marketing + Events, a boutique marketing, events and multimedia firm based in Toronto, specializing in sports and entertainment. With thirteen years of experience working with brands such as The Toronto Maple Leafs, Big Machine Label Group, PrimeTime Sports & Entertainment, The Hamilton Tiger-Cats, Warner Music Canada, Boots and Hearts Music Festival, The CFL Alumni Association, The Country Music Association of Ontario and many more, Patrice has established herself as a young leader in social media marketing, event management and multimedia. Patrice is a Director for Don Cherry’s Pet Rescue Foundation, sits on the Young Professionals Board for You Can Play, and works as a Part Time Professor in Fanshawe College’s Sport and Event Marketing program. Patrice joins the Kitchener Rangers this season in Game Operations and Digital Media, and also serves as their In-Arena Host. Connect with Patrice on Instagram @eventsbypatrice or visit patricewhiffen.com.